7/79 Ltd.

That’s right, the 79Pad. It may not be as hyped as Apple’s recently announced iPad, but hopefully it won’t be as disappointing.  Don’t get us wrong, we love Apple here at Seven/Seventy-Nine.  All of our videos are edited in Final Cut Pro and on a personal level, I would be lost without my 120 GB iPod.  It’s hard not to admire Apple’s history of introducing ground breaking technology to the market.  It’s also important to keep in mind that the iPod was initially panned when it was first introduced.  Who knows, in 10 years we might look at the iPad and wonder how we lived without it.  However for the time being it seems like an iPod Touch on steroids.

Apple also has a history of great commercials (the 1984 Super Bowl Ad and the I’m a Mac and I’m a PC ads are two examples) and in that grand tradition, we’re going to offer a concept for an iPad commercial:

We’re at a baseball game.  All the fans in the stadium are iPods and iPhones.  All the players on the field are iPod Touches.  Next up to bat is an iPad.  The iPad, who towers over the other players, steps up to plate and takes a few practice swings.  The pitcher has a look of intense concentration (because there’s an app for that) and after a few moment he winds up and lets the ball fly.  The iPad swings and hits the ball sending it sailing out to right field.  It looks like a home run…IT IS A HOME RUN!  The crowd goes wild because the iPad has just broken the single season home run record!

Give us a call Steve Jobs, we have a winner here.

Welcome to the Seven/Seventy-Nine blog.  We’re a video production company, so most of the topics discussed here will relate to video in some way.  Sometimes you will find quirky ideas for commercials like the one above while at other times you will find a behind the scenes journal of a commercial we are filming.  Sometimes we will review movies, TV shows, or products we like.  Occasionally we’ll even talk about media and the wide-open future it faces.  If only this blog had been up during the recent Conan-Leno kerfuffle because that situation was ripe for discussion about the future of media.

So welcome to our blog.  We hope you enjoy it.  In fact, we hope you enjoy it enough to subscribe to it, share it, tweet it, digg it, stumble upon it, and so on and so forth.