I recently came across this post on the website of Entrepreneur Magazine. To summarize the post, the number of people watching online video ads is growing, having gone from 59.6 percent of internet users in 2007 to 67.2 percent of internet users in 2008 and this is a huge opportunity for anyone trying to spread a message.
We here at Seven/Seventy-Nine have been singing the praises of web video for quite some time. Ten years ago your only option for distributing a video message was television or having a large number of DVDs or VHS tapes duplicated and these options were cost prohibitive in many cases. However, thanks to the magic of the Internet, a video message can be posted on You Tube, Vimeo, or another web video platform for little to no cost and distributed through email, social networking sites like Twitter, Facebook, Digg, and LinkedIn, and posted to your website.
The Entrepreneur post suggests that anyone considering adding web video to their marketing mix should, “work with a knowledgeable online video production company which can help you create the best type of ad to meet your goals.” Seven/Seventy-Nine is capable of creating video for distribution through any medium, but one area that differentiates us as a production company is web video. We understand that the principles of video production are the same regardless of the intended medium, but the principles of the content itself are different on the Internet. Among other things you can say more in a web video and you can say it differently. Best of all, you’re not constrained by the strict time limits imposed on video by other mediums.
If you’re not doing web video advertising you should seriously consider it and if you’re seriously considering it, then you should contact a “knowledgeable online video production company” like Seven/Seventy-Nine.
-Dan Phenicie
